понедељак, 24. октобар 2022.
среда, 8. јун 2022.
среда, 17. новембар 2021.
уторак, 26. мај 2020.
SEO in 2022
SEO - state of SEO in 2022
It’s the beginning of the new era, and the best time to touch on the state of SEO in 2022. Let’s talk about
What changes are expected
Will those changes be beneficial
How to stay favoured by Google
How to attract traffic to your website, and many more questions
While the relevance of original, engaging, and locally optimized content will, of course, increase, there is a major change regarding the Search Results to look out for in 2022 that may bring less traffic to your website. This doesn’t necessarily mean that your business will suffer, but it does mean that you will probably see fewer clicks and visits.
Why is this the case?
Well, it’s already a familiar thing that Google is learning, improving, and taking care of user-experience in order to attract more users. Having said that, a relatively new phenomenon - Zero-click experience, is becoming more and more relevant as nearly 50% of Google searches end up without consumers clicking on a website. And that’s exactly what Neil Patel talks about in his YouTube video about significant changes in SEO this year.
What are Zero-click searches?
Any search that results in getting the answer of the query right at the top without the necessity of any further clicks to complete the search is a Zero-click search. This actually means that the search intent has been satisfied at the top of the Search Result Page, and that’s why the user doesn’t feel the need to click on your website. These queries are usually answered in the form of the featured snippet, and it’s a game-changer when it comes to better user-experience.
It’s true that this will probably bring you less traffic. However, it doesn’t mean that you won’t benefit from this type of search.
Another crucial aspect in 2022’s SEO is further Voice Search Optimization, as well as Local Search Optimization.
As said, Google is always developing and becoming more detailed and precise. Since more and more searches are being done with voice technology and on-the-go. The research shows that in the upcoming year, 50% of the online searches will be done vocally.
This means that it’s imperative to spend 2022 optimizing your website for vocal searches if you want your website to stay on the first page. The same goes for local searches such as “near me” / “close by” / “nearby” / “in the vicinity” / “near my current location,” etc. The majority of these searches end up with the consumer clicking on the website and purchasing a certain product or service.
These are some of the most important SEO trends to keep in mind for 2022, and with so much competition out there, it’s important to invest in good SEO companies if you want to keep those high rankings on Google.
четвртак, 6. фебруар 2020.
уторак, 14. јануар 2020.
недеља, 23. јул 2017.
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SEO - state of SEO in 2022 It’s the beginning of the new era, and the best time to touch on the state of SEO in 2022. Let’s talk abou...
